Envisioning a Unified Sales Service and Marketing Experience using Salesforce
There’s no denying that in today’s business environment, enterprises are competing for customers’ attention and loyalty like never before. Apart from product and service diﬀerentiation, customer experience has become a key determining factor in order to stand out in today’s competitive market. Yesterday’s incumbents who continue to retain leadership owe it largely to a culture of customer-centricity and uninterrupted value-add.
And disruptors who are fast gaining ground are even more reliant on customer experience quality as part of their core proposition. In other words, modern enterprises simply cannot take their customers for granted and must continually look at reinforcing existing relationships, even as they forge new ones. This places Customer Relationship Management (CRM) systems at the top of the enterprise technology stack and there are 4 trends influencing this.
Read the whitepaper to know more!